Our strategy is to

• create a large but focused readership and thus
• provide an effective and less expensive marketing venue for you.

back to top

CONVENIENCE: SVcommunity.com gathers and consolidates information relevant to our industry into a single website. Rather than wading through a list of search results, your customers can come to one place to find filtered and well-organized information.

COMFORT AND SECURITY: Your customers do not have to sign-in or register so they can view the site in complete anonimity. They feel comfortable in knowing they will not receive spam or get calls from sales people after visiting the site.

SENSE OF COMMUNITY: The site facilitates cooperation and thus nurtures a sense of community. In many ways, SVcommunity.com is an internet version of professional societies and organizations such as AES, SEM, SAE, etc.

USEFULLNESS: But the most compelling reason for customers to visit is the value of the content. Customers will be able to do the following.

• Research products and services in the Buyers Guide
• View and download free documents such as papers, tutorials, application notes from the Library
• Download free Tools such as vibration calculators and educational animated graphics
• Find events such as conferences and seminars in the Calendar
• Look for Jobs
• Shop for Used Equipment
• Find contact information for companies and organizations in the Phone Book
• Keep current by reading the News section

All on ONE site for FREE!

back to top

There are several ways for you to reach your customers through the site.

BUYERS GUIDE

Traditional buyers guides have low readership because 1) they are overly broad lists that often contain companies impertinent to the search category and 2) the guide only contains the company contact information so the customer has to research each company to find product information.

The SVcommunity.com Buyers Guide is different. First, it is edited manually by our personnel who are long time sound and vibration professionals. This ensures the listings are pertinent, well organized and concise so customers can find you easily. Second, in addition to finding your company name, customers will be able to see detailed information on your specific products. This includes pictures, descriptive paragraphs, downloadable brochures and most important - a direct link to your site.

The Buyer's Guide user interface is similar to that of many large commercial sites that have on-line catalogues. See an image of the process here. The customer starts with a broad category and drills down through subsequently finer sub-categories to reach a list of items. Clicking on an item then shows a detail page on the item.

We believe customers will prefer to research products and services in this way rather than using traditional buyers guides or wading through pages of search engine results. And as an added benefit to you, not only will the traffic to your site increase but the visitors will be pre-screened as customers interested in your products.

ADVERTISING

Advertising space is available for our Sponsors on almost every page of SVcommunity.com in the form of horizontal and vertical banners. You may place your ad in many or all pages of the site to build general name recognition or you may place an ad on a specific page for more targeted marketing. For example, a sensor maker might put an ad in the data acquisition section of the Buyers Guide or vice versa.

Each advertising location is shared among all advertisers participating in that location by way of rotating banner ads. The number of times your ad is shown is proportional to the amount of ad units you purchase relative to the total amount from all advertisers. You may purchase as little as $1.

Our advertising program has the following advantages over traditional advertising.

• Less expensive
• More targeted
• Fair. You cannot be prevented from advertising on a specific location (like the front cover of a magazine)
• Market driven prices

OTHER OPPORTUNITIES

In addition to the Buyers Guide and Advertising banners, there are many other ways for you to market to your customers.

• Demonstrate your expertise through papers and documents in the Library
• Display your logo attached to Tools your customers will download
• Announce your events in the Calendar
• Make it convenient for customers to find all your offices in the Phone Book
• Announce your News to a wider audience

back to top

BUYERS GUIDE

Showing your products or services in the Buyers Guide is free.

ADVERTISING

As explained in a previous paragraph, you may purchase any amount of advertising for each banner ad from $1 and up.

OTHER SECTIONS

Participation in the following sections is free.

• Library
• Tools
• Calendar
• Phone Book
• News

back to top

SVcommunity.com has a comprehensive marketing program which includes advertising in Sound & Vibration Magazine and exhibiting in all the important trade shows such as IMAC, SAE, Internoise, and Estech. Also, our Pocket Reference has been extremely popular and we have plans for other persistent advertising tools such as reference posters.

But the most effective marketing tool is going to be the Reciprocal Link Program. This program uses a discount on the Buyers Guide subscription fee to encourage companies and institutions to put a link from their site to ours. Consultants will have an extra incentive to participate because we will list them in our Buyers Guide for free in exchange for a link from their site to ours. The result will be a large number of sound and vibration related websites linking to SVcommunity.com which will raise our rank in search results.

back to top

The short and emphatic answer is NO!

CUSTOMER INFORMATION

We do not require readers to sign in and we do not collect or harvest contact information. Thus, there is no customer information to share. Note, "surfing" in complete anonymity is a key feature of our site.

CONFIDENTIAL PRODUCT INFORMATION

The site will not contain any confidential information. Please recall SVcommunity.com is a website. So, we will not ask you for nor should you submit any information you do not want the whole world to see. In general, if you would not put it on the unprotected portion of your own website, it does not belong on SVcommunity.com.

back to top

No. While it is necessary to screen information for relevance, condense it for brevity, and organize it for the convenience of our readers, we understand the importance of keeping the site neutral and fair. The vast majority of the content is provided by our sponsors and other contributors and not our personnel.

We have gone through great effort to remove and avoid any possible ways for our editors to taint the information. For example, we do not have "Editor's Picks" or "Editor's Opinion". Also, lists are ordered by automatic and non-manipulated methods such as alphabetical or chronological.

back to top

Simply contact us at info@svcommunity.com or (310)374-1225 and we will get you started.

back to top